Archive for the ‘indie authors’ Tag

Wishes and Horses: The Phenomenon of Self-Publishing

Last week I attended a book launch by a writer from one of my critique groups. It was a pretty splashy event, complete with an Elvis impersonator who arrived in a vintage Ford Mustang.

That got me thinking again about the whole self-publishing thing. It’s a remarkable phenomenon, the result, I think, of three things: thwarted creative ambitions, market forces and technological developments.

“Everyone has a book in them,” and when it became easy to create manuscripts, everyone wrote their book. With all the touting of books and featuring of authors in the media, wannabes began submitting their creations to publishers. To serve this market, how-to-get-published books and courses proliferated.

Publishers could not cope with the flood of queries and submissions. The big ones fenced themselves off behind agents. Smaller publishers insisted on print submissions, hoping that exacting submission guidelines and the cost of postage would act as a deterrent — to no avail. Who hasn’t heard of five-foot stacks of “slush” plugging up publishers’ mail rooms?

Rejections flooded out from agents and publishers to hopeful writers, many of whom (despite advice to develop thick skins) got seriously pissed off and started looking for other ways to get their creations out there. By this time the internet was available to all and creation and sharing of “content” was the name of the game. In the best tradition of the free market, alternatives opened up to meet the pent-up demands of writers. Self-publishing went from suspect (the vanity press) to last-resort (POD and “subsidy” publishers) to normal (today’s new world of ebooks, Smashwords and Amazon).

When you think about it, this progression is logical. Why wouldn’t people start to write memoirs, novels and how-I-did-it books, when all through school they were told to be creative, follow their bliss and take chances? Especially when the personal computer and Microsoft Word made whiteout and carbon paper obsolete.

Having poured one’s passion into a literary creation, why wouldn’t one hope to share it with others, receive admiration and make money? Most famous authors aren’t beautiful, athletic or talented at anything besides sitting behind a computer and stringing words together. Oprah’s Book Club, here we come!

Publishing has always been a business with narrow profit margins, in which a few wildly successful books subsidize the less-than-best-sellers. In the traditional situation, a book has a short time to prove itself before it’s taken out of print and remaindered. With the best will in the world, there was no way publishers could hope to publish all the wannabe authors flooding them with submissions.

And there was no way that the writers, full of newly-discovered creative joy and the self-esteem that had been introduced to them from childhood, would accept their multiple rejections and settle for bridge, bingo and birdwatching. Entrepreneurial types recognized a huge and eager market, and hastened to serve it. Editors, book and cover designers, advertising and publicity providers rushed to fill the gap. Writers, no longer thwarted by the gatekeepers, became published authors eager to market their books.

I am a self-published author, and I can say without hesitation that I much prefer that to being an unpublished writer, full of self-doubt, resentment and frustration. I decided to publish my works, and it was up to me how much and what kind of editing to do, what cover images to use and what sort of marketing to do. Several years have passed since I published my first novel. It’s still in “print” (as an ebook) and selling steadily. Instead of sending out submissions I am writing new material.

You could say that the slush pile has been liberated from publishers’ mail rooms and made available to readers. Some bemoan the flood of crap, but let’s face it — there’s always been a flood of crap. The internet has made it possible to create and share more of everything, “crap” and good stuff both. The best indie authors are producing books as good as anything by the traditional publishers. What can possibly be wrong with writers and readers having more choices? It’s an exciting time.

A Manifesto!

Mark Coker of Smashwords has created a manifesto for indie authors. While one should be cautious of things calling themselves manifestos, this one is hard to resist if you’ve ever slogged through the submissions process and found an antidote to it in publishing your own work.

Number 6 is my favourite. No more submission.

Writers — Don’t Submit, Publish!

I am not a big fan of the word “submit” when it refers to sending one’s writing to publishers with the hope of getting published. In fact, I wrote a blog post all about this antipathy.

Which is why I was happy to see this blog post by author Hugh Howey and this comment on it in Publisher’s Weekly by Smashwords founder Mark Coker.

These gentlemen cover the topic more than adequately, so I will add only that this is another reason for indie authors and those with the temerity and courage to bring forth their works to the world to take heart. Write! Publish!

Views on Book Reviewing

Yesterday I attended a panel discussion on book reviewing organized by a literary journal published in the city where I live.  At another recent event , a successful novelist said that one reason for his success was that before submitting his first novel to agents and publishers, he had done a lot of book reviewing, thereby gaining a measure of credibility with those folks. So what is it about reviewing, I wondered, and when I saw a notice of this panel discussion, I decided to go.

There was a distinctly academic flavour to the presenters, the organizers and even the audience, not surprising, perhaps, given that the literary journal organizing the event is situated at the local university. The first speaker, a professor of English literature, emphasized that a good reviewer takes in a writer’s entire oeuvre, not merely the book that is the focus of the review. He also noted that (given sufficient space in whatever publication the review would appear), a review could function as a critical evaluation of the author, or explore a larger literary topic as exemplified by the work being reviewed. Finally, he said, a review must be as crafted a piece of writing as any literary work.

He was followed by a freelance writer and editor who succinctly described the responsibilities of a reviewer to the publication for which they are writing, to the readers of that publication and to the author of the work being reviewed. Self-interest is not absent from these considerations — the author whose work you trash may appear on a committee evaluating your grant application.

Another panel member, speaking strictly from the perspective of reviewing poetry, noted that critics are failing poets these days, not the other way around. Reviews are full of received phrases that sound intelligent but are empty of meaning. Certain words, such as “meditative” are overused.

Finally, a publisher stated that the dearth of reviews is worse than badly written or “unhelpful” ones. The biggest problem today is the decline of book pages in newspapers and magazines, due largely to the undervaluing of the arts in today’s commercially-minded society. There are fewer reviews because there are few reviewers willing to write for peanuts. Reviewers should focus their energies on lesser-known authors, rather than reviewing books already on the best-seller lists. The internet should be used to start conversations among writers and readers.

It was interesting that not one of these folks said the word “Amazon” until a question from the audience prompted it. Everyone acknowledged that for many readers, Amazon is a primary source of reviews. They are not always used in order to make a purchasing decision, either (although someone pointed out that you need to have spent $25 with Amazon before you can post a review — the opposite of reviewing for pay). Some readers (myself included) go to Amazon after having read a book, to seek the opinions of other readers. Does anyone else out there think that this book is an overrated piece of trash? Or — does anyone else love this book as much as I do?

By the end of the session, a consensus emerged that the literary conversation should include both amateur and professional reviewers, perhaps juxtaposed as in the Rotten Tomatoes movie review site.  The truth is, there is no shortage of book reviews, ratings and rankings on the internet — sites such as Goodreads and LibraryThing and individual blogs abound. Anyone can review a book any way they like, even without a degree in English Literature. A trend is emerging here, similar to the rise of the “indie author,” as Smashwords founder Mark Coker calls the folks who publish ebooks on his site. Incidentally, readers of Smashwords ebooks can post reviews to the site. Anyone can publish on the internet and anyone can review too. Maybe we’ve gone from a relatively polite conversation to a buzzing cacophony.  Is this good? It’s probably too early to tell, and maybe it doesn’t matter.

Write, publish, read, review!  What’s holding you back?

Find out more here http://www.slideshare.net/Smashwords/introduction-to-smashwords-ebook-publishing-and-distribution-made-easy

 

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