The Power and Peril of “Free”

From September 2012 until last week, the first book of my Herbert West Series, The Friendship of Mortals, was available as a free download. When I re-launched the series with new cover images, I changed its price from $0 to $0.99.

During the 18 months that it was free, The Friendship of Mortals was downloaded 2 to 3 times a day. I suspect that many readers make “free” their primary search criterion when trolling for ebooks on the internet. Giveaways on Goodreads and Amazon’s KDP Select program are touted as good ways to create interest in a series and encourage purchases of its other books. On the other hand, some say that most free ebooks languish unread because having no value they are not valued by those who acquire them.

I braced myself for uptake of The Friendship of Mortals to slow to a trickle, but was pleasantly surprised to find that 8 copies have been purchased since the price change, more than I expected. It will be interesting to see what happens over the next six months, especially after I make the series available for purchase on Amazon in March.

In the meantime, readers of this blog who missed acquiring The Friendship of Mortals while it was free may do so for another two weeks, until February 28. I participated in a program on self-publishing at my local public library last week, at which I distributed handouts with a coupon code for a 100% discount on that book:  SWS50. Just go to the book’s page at Smashwords and enter that code when you check out.

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