Here is a detailed and ambitious self-publishing plan from Sever Bronny, an author I met when I participated in a program about self-publishing at the Greater Victoria Public Library. Sever provides links to some interesting ideas — I especially like the one on Slow Blogging. Have I done anything like this? Only a fraction, and right now I’m busy bringing out the Herbert West Series on Amazon. Publishing through Smashwords was very useful preparation and I hope the two platforms will complement each other.
I’m fine-tuning a low budget marketing campaign for Arcane, my debut fantasy-adventure novel from The Arinthian Line series. The aim is rather simple: gather 50 core people that enjoy the book enough to talk about it.
This is a fluid list as I come up with more / better ideas, and will take into account suggestions from others.
What I have so far, in order:
- Cover + blurb reveal on kboards (with release date?)
- Cover + blurb reveal on facebook / twitter / myspace / my music website / this blog / my email list (with release date?)
- Post a 50 page sample (at end of sample give link to buy rest of book – if logistically possible, give discount for buyer)
- Announce release date on all relevant social media (and update gravitar / widgets / connect blog to google+, etc. The key is uniformity of message.)
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