BOOK BLURB

In modern times, the book’s blurb is dynamic—it isn’t etched in stone. You can change it as often as you like.

• If you’re getting regular sales, don’t touch your blurb with a 12-ft. pole!
• Otherwise, keep fighting your blurb until you finally get it right.

It would be ideal to perfect that blurb before you publish, and you should strive to do this:

• Browse top-selling books similar to yours and search for successful books where the blurb likely played a strong role. Big-name authors and publishers can sell books without the best blurb, so you can learn more by studying effective blurbs from lesser-known authors.

But, try as we might, it’s really hard to nail that blurb. Thus, those of us who are merely human must keep trying (except while sales are good—”if it ain’t broke…”).

And even if the book description was perfect, external factors may prompt…