From timashton.org.uk

The very sweet Toni Betzner asked me for a guest post for her blog, My Write of Passage. Having noticed how I do a lot of giveaways and offers, she suggested I discuss the benefits of free.

This got me thinking. I keep reading contradictory information on this. Jack Eason complains that it attracts trolls. Effrosyni Moschoudi – and many others – have told me that free doesn’t work – in the sense that it fails to generate subsequent sales.

Also, this is a question that has troubled me a lot lately, As you all know, I’ve decided to keep Runaway Smile available in its entirety for blog visitors, wishing to both thank my followers and gain reviews.

So, does free work?

Quick answer: yes and no. It does as part of an overall strategy, and it can do wonders to put a new author on…