Inspired by a recent article on Mathew Wright’s blog (‘Why All Who Write Should Think of Themselves as Writers. Period’) I started to think again about advice in the literary world. Advice in the literary world is one of the reasons why I’m metaphorically as bald as an egg; tearing out my hair has become an affliction that shows no sign of getting any better.

As a form of therapy I’ve decided to categorise all the various advisors you’ll come across on the internet, so next time you see a blog post entitled ‘#5 sure fire ways of #increasing your #Kindle #sales’ you’ll be able to get out this handy guide and spot which species of Charlatanus literi purpurea it is.