Blogs are full of advice for writers and self-publishers. How to start a novel. How to finish your novel. How to make your novel great. How to publish, promote, and market your novel. Etc.
No, this isn’t another rule-quibbling post. (Well, actually it is.) This one is about the advice contained in these posts. Or not contained, when the post is written by a service provider of some sort. After outlining a topic crucial to the success of writing and publishing efforts, the post proceeds to describe how that topic is addressed in a course or book. The real objective, of course, is to sell said course or book.
We writers and indie authors are a huge market for services. Editors, book doctors, writing coaches, and publicists are eager to tap into this market. That’s totally legitimate, but let’s not forget that we aren’t just a bunch of dewy-eyed airheads desperate for advice on creating and selling products (our books). We are a market, and should select paid services judiciously.
OK, most of us authors-who-blog are promoting our books (often to one another). But the relationships among authors are different from those between authors and those from whom they purchase services. We’re like a big, happy family sitting around socializing. “How’re the kids books?” “Oh, here’s a picture of the latest.” “Ooh, so cute gorgeous!” Etc. Then the doorbell rings and it’s a sales representative peddling a product. Do we invite that individual in and offer them a drink? Maybe. Do we automatically sign up for that gym membership they’re peddling? Maybe not.
I pay WordPress not to display ads on my site. I spend time and trouble to make my posts look good, so why would I want them uglified by ads for fungal nail cures or how scantily-clad women can make mega-bucks “without working”? That was the last straw. I forked over cash (well, credit) to be ad-free. And I willingly donate to the Wikimedia Foundation to keep Wikipedia and their other sites ad-free.
Ads, however upbeat, are designed to induce anxiety. Your life isn’t good enough, you’re not having enough fun, your writing won’t be its best if you don’t take my course, read my how-to book, or pay for my expert services. There’s enough anxiety in the world without adding to it by exposure to ads.
Fellow writers, how do you feel about ads? Do you create or purchase ads for your books? What do you think of the ads that come with the free blogging option?
I’m grateful for all the responses to my post asking which of two cover images for my novel, She Who Comes Forth, was preferred by readers. Thank you to all who commented, expressed a preference, and explained why they liked one of the images (or both!)
Yes, two people noted things they liked about both images and said they couldn’t decide between them. Fourteen expressed a preference for image #2, the close-up of a woman’s face with hieroglyphs and the title in a sans-serif font. (The font is called “Glacial Indifference,” by the way.) People who preferred this image said it was mysterious, intriguing, sophisticated, and professional.
But seventeen people preferred image #1, which is the original cover image for this novel. Some comments said it represented Egypt better than #2. Other details mentioned were the warm colours, the figure that appears to be “coming forth,” and the mysterious quality of the silhouette.
So, #1 it will be. After considering one comment, I made some subtle changes to make the figure less blob-like ambiguous. One was to remove the face. Did anyone notice the face? It was barely visible, intended to be a sort of hidden surprise. I decided that wasn’t a good idea and removed it. I also increased the opacity of the silhouette to 100%.
All this reminded me of how I allowed myself to be distracted from writing She Who Comes Forth while it was a work in progress. I would fire up Canva and create yet another image. I must have made more than a dozen in all.
At first, I was determined to include a cello. After all, the main character’s cello is a character in her own right. She has a name and plays (ha, ha!) a significant part in the plot. I looked at hundreds of pictures of women with cellos. Somehow, I couldn’t make any of them work, except for two gorgeous photos. Using them, I made two beautiful cover images, but I had no luck contacting the copyright owners. Those creations remain in my private files, never to be published.
But here is one version that shows a cello player. Note the emerald ring! I put it together from three different shapes, and I’m quite pleased with it. Overall, though, this image implies the book is mainly about music, and it isn’t.
At some point, I must have gotten a bit desperate, because I also created this little whimsy…
Yeah, I know. This one was never in the running, but it’s sort of cute.
Then I decided to go for a stripped-down look focussing on the title. Quite a few recently published bestsellers feature titles against backgrounds that play second cello fiddle to the fonts.
In the end, I settled on the combination of female silhouette and a couple of the great pillars of the Karnak Temple in Luxor (which also appears in the story). And that image (with a few adjustments) will continue to be the one to represent this book.
Some people commented on the fonts. The sans-serif font in #2 was thought too modern or to suggest science fiction. Someone else said the mixture of upper and lower case, italics and colours in #1 is visually confusing. An earlier version of this image (which you can sort of see in the photo of the paperback at the head of the post) sported no fewer than threedifferent fonts for the title. This mashup was pretty much lambasted on the Book Designer’s Monthly Ebook Cover Design Awards site, so I changed to a single font, but in a number of cases and colours. I think the background images are sufficiently strong and simple to withstand the variety.
Thanks again for all the nice and helpful things you said about my designs!
All images by Audrey Driscoll, created with Canva. Some include elements from Pixabay.
Here is a recent review of She Who Comes Forth by Lorinda J. Taylor (from Amazon and Goodreads).
A uniquely compelling story, employing the mythology of ancient Egypt December 11, 2019 This book grabs you at the beginning and keeps you reading, because it’s not a book with any clues – I found it impossible to guess what might happen in the end. Just like France Leighton and her talking cello, this book is something special. I particularly liked the conjunction of the Egyptian mystique and the minutiae of everyday modern life. France may accomplish wonders, but that doesn’t keep her from feeling pain, getting sick, and having doubts and second thoughts. She’s both human and hero. If you’re fascinated with ancient Egypt and its grotesque and alien mythology, you’ll love this piece. I’ve never gotten hooked on Egyptian mythology, probably because I’m basically a rationalist with a scientific bent. Greek mythology has always appealed more to me, because its flawed gods are extrapolated from humanity, based on what we experience every day. That may be why western civilization developed from Greek culture, and the Egyptians faded into the fabric of history and became only a subject for esoteric study. I can understand how people can believe Egypt was influenced by extraterrestrials, because they had such strange concepts of the nature of the spiritual world and what was needed to ensure eternal life. This book has feminist undercurrents – it’s the goddesses who have the real power – and there is also a subtext involving a condemnation of our scientific/technological civilization. Science becomes a tool of the gods to destroy more than it will ever create. I must say a few words about what a fine writer this author is, especially in her descriptive talents. She really makes you feel and smell Egypt in the 1960s, even though she states in an afterword that she has never been there. I’ll close with a few examples: “The sweet smell of cedar wood mingled with whiffs of turpentine, lamp oil, and ancient stone.” “The shape of his lips as they formed words fascinated me, like watching a time-lapse film of a flower opening, or a butterfly emerging from its chrysalis.” And, finally, something to make you chuckle: “Below us lay a field of temple ruins; the Colossi of Memnon looked small and ridiculous, like constipated stone trolls on matching stone toilets.” I heartily recommend this book as a uniquely compelling story. I would also suggest reading the author’s Herbert West series first, since She Who Comes Forth refers often to prior events and characters.
You can find out more about She Who Comes Forth, including purchase links, by clicking on the image in the sidebar or right here.
The book as product: specific word count, story arc, number and types of characters, type of ending, and a cover suited to the genre. It may help its author make a living. Or it may not.
The book as work of art: whatever gives the writer the feeling of having a hand on the lever of creation. It may or may not become a “classic.” A posthumous one.
This is what happens when I’ve been reading too many “how to do it right” posts for writers. (Snarky aside: Judging by the vast amounts of advice we need, we writers are self-indulgent, impractical airheads, fumbling our way through the real world.)
The author of a recent such post expressed acute distress (“I almost cried!”) when a writer admitted they didn’t know the target audience for their book.
OK, all you writers hiding behind your computer screens, is this you? You don’t write your novels for a defined demographic? Well, I suppose YA authors do, but what about the rest of us? I certainly don’t. I feel a ghostly reader peering over my shoulder as I write, but I don’t know anything about them except they’re reading my book and I owe them a good experience.
I write from a need to embody in written language the stories churning in my brain. That’s what makes me sit down and crank out the words, not a market survey that indicates a taste for a specific type of novel in a particular slice of the population.
“What if they find out that … ?” and “Let me tell you how it happened. There was this thing–” These are the sources of story. Not market studies.
Many indie authors see their writing and publishing as a business. Authors with contracts to traditional publishers are nudged to deliver the correct book-shaped products with cover images accurately labelling their genres. Products must be packaged to match customer needs and expectations. That’s totally fine and logical.
Trouble is, not every writer thinks of the books they write as “products,” even if they publish them using the same platforms as do businesslike, marketing-oriented indies. Today, publishing takes many forms.
As they prepare to publish, writers may find it helpful to examine their intentions and expectations. In private, in secret if necessary. Do you want to sell a million copies? Be #1 on some list? Connect with a few readers, a secret society of people like you? Achieve perfection? Become famous? Just be able to call yourself a “published author”? Produce a printed book you can hold in your hands and post pictures of on social media? Every writer fits into one of these categories, or the infinity of spaces between them.
As in other areas of life, it helps to know what you want and act accordingly, with your expectations set to “realistic.” Then you can read and absorb only the advice that’s relevant to you, and cheerfully ignore the rest.
Despite all the expert advice, there are many indies who don’t conform, whose books straddle genres, or mix them up, or don’t belong to any genre at all. What about all those off-beat or zany cover images? (Airheads, right?) From experience I can say those books aren’t all terrible and worthless. Some are excellent, but prospective readers have to be adventurous and take a chance. Think farmers’ market or craft fair, not big box store. Spend a dollar or three and maybe discover a new and wonderful reading experience.
Until the end of July you can do just that at the Smashwords Store. The Summer/Winter Sale continues until July 31st. My books may be found here.
Several years ago I read a lot of spirited discussions on a LinkedIn writers’ group which no longer exists. I suspect it self-immolated. Here’s a post from early 2013. Grumpiness warning!
Since joining LinkedIn’s Fiction Writers’ Guild last year, I’ve wasted — er, spent a lot of hours reading and occasionally commenting on several discussions. They are all about fiction writing and increasingly about self-published fiction. Inevitably, the topic of editing comes up. Someone opines that of course a self-published work must be substandard if the author has skipped the all-important step of having their work “professionally edited.” In the throes of one of these debates, someone said, “A writer who edits him- or herself has a fool for a client,” echoing a similar opinion about people who represent themselves in a court of law.
I found this statement quite provocative and felt a Rant coming on. Several weeks have passed and now I can offer a few temperate observations.
First of all, I will say that a writer who has contracted with a “traditional” publisher to publish their work has no choice in the matter of being edited. Since the publisher is investing their time and treasure in the work, it is entirely logical that they should shape the product in whatever way they believe is necessary. I’ll say no more about this. This screed is entirely about self-published works.
“Editing” is not a monolithic process. There is structural or developmental editing, in which the editor suggests getting rid of characters or giving specific characters more important roles. Entire scenes or chapters may be cut, or new ones written. The entire novel may be rewritten. This is huge and fundamental stuff. To me it makes sense that structural editing happen[s] early in the writing process. A writer who is having trouble making their story come to life as envisioned may well need a structural edit.
Line and copy editing happen in the final stage of a manuscript’s life, to deal with things such as typos, grammatical problems and continuity.
Freelance editors with connections in the traditional publishing industry may be worth paying for, but I suspect they are in a position to command high prices and be selective as to which writers they take on — just like agents.
So who is a “professional editor?” Anybody. There is no accrediting body or degree-granting authority for editors. Like writers, they create their reputations by pursuing their craft. Success comes in the form of recognition by readers, writers and peers. And as with writers, just because someone calls themselves an editor doesn’t mean they are any good at it. Writers who want to hire an editor to help them structure their work or provide the professional polish are advised to use a process similar to that of hiring a contractor to do renovations on their house — request references and ask to see samples of their work. Someone suggested getting test pieces edited and going with the one you like best, but given some of the opinions expressed on LinkedIn, my suspicious self wondered if the opposite approach wouldn’t be better. We writers are a self-castigating bunch.
Here I’m getting into Rant territory again. Perhaps because the current abundance of self-published fiction includes quite a lot of naive, or unpolished, or — to be quite frank — “bad” writing, some people have decided that all self-published writers are childish, self-indulgent seekers of adulation, brainlessly inflicting half-baked textual travesties on the overburdened reading public. They need to be whipped into shape by Editors.
Like all sweeping condemnations, this bugs me. Which is why I’m writing this.
Back to that “fool for a client” remark. I disagree with that 100%. I think anyone who wants to call themselves a writer should also know how to edit. It’s part of the package.
Another thing to keep in mind is that independent, self-published authors are just that — independent. Unlike editors who work for publishing houses, they are not obliged to create a marketable “product” that will show a return on investment in a limited time. The self-published writer decides how much of their time and treasure they are going to invest in their work, and what constitutes success. Options for editing include critique groups, beta readers and endless rewriting.
In the end, what is the worst consequence of publishing a flawed, unpopular or obscure piece of writing? If it’s an e-book, it will cost the reader no more than a few dollars (less than $5 in many cases) and however much time they are prepared to spend reading until they decide a book isn’t for them. That happens all the time with traditionally published books — even so-called “best-sellers” — bought for considerably more money. And at least an unwanted ebook can be disposed of with the push of a button. It won’t be cluttering up anyone’s shelf or taking up space in the landfill.
This post is overdue as it was promised for January! Sorry for the delay. Better late than never. And today’s my birthday, so even better!
The Crux Anthology has now been in print for about three months, and thanks to some generous book buyers the anthology was sold in ebook fifty times and in print another twenty due to presales in November through sales to the end of December 2018!
Between ebooks and print books sold during that time-frame, it equated to $83.00 (I rounded up to the nearest dollar) USD profit.
I’m a sucker (the best kind) for helping a worthy cause, which I think we can all agree that helping children in need is worthy, so I rounded the donation up to $100 for Compassion International’s Where Most Needed Fund.
This donation is completely due to the generosity of those who’ve bought the book and our fabulous authors!
Some say ebooks are immortal. That’s one of the wonderful things about them. Self-pubbed authors don’t have to worry that their publisher will decide to take their books out of print, to be remaindered and (gulp) pulped. Books going “OP” is just a quaint remnant of the bad old trad-pub-or-nothing era. Now, ebooks and POD print books exist as files on servers, not paper volumes produced by a complicated process involving heavy machinery. Books now can remain in “print” and available to readers forever.
That’s great, but what about the books no one wants, no one reads, no one even looks at? There they sit, unvisited clumps of electronic blips, not dead but not alive either. Unlike print books, they can’t even be used as decor or carved up into paper sculptures. In some cases, even their authors have abandoned them, giving up on whatever hopes they had as self-published authors. Those books are immortal, but effectively dead.
Books need brains, the brains of readers to take in their words, to engage with their narratives, to visualize the stories they embody. To think about their meanings, and to talk about them with others.
It’s sad to think that a portion of the enormous output of self-published authors in the last decade may languish undiscovered and unwanted. Millions of new books are born every year. How many of them will end up as zombies? More to the point, must it be this way? Do some books just deserve obscurity? How can we as authors ensure that our book babies live on in the minds of readers, rather than shambling into virtual graveyards?
Images courtesy of Pixabay; “digital brain” image by A. Driscoll using Canva, with elements from Pixabay and Canva.
The Irascible Indie is back! She’s emerged from her dark and dusty corner (coughing and sneezing), insisting she must opine on that perpetual bugbear: MARKETING
I’ve just reread four blog posts from 2015, written by my grumpy alter ego, the Irascible Indie. They are mild rants about various aspects of being a self-published (aka “indie”) author. I was actually quite impressed with how well-written readable they are. Anyone who’s interested can find them here:
And now, here are the Irascible One’s views on marketing…
Not a day passes without at least one blog post popping into my reader about marketing — lists of tips and tricks, how-to articles, and stern warnings that failure to market means failure as an author. Marketing is the bitter pill you must swallow after the thrill of pressing the “publish” button.
Okay, I admit it. I have a skeptical attitude toward marketing. As soon as I see certain words — SEO, clickthroughs, keywords, analytics — I get that uh-oh feeling. After reading multiple posts about picking the right keywords and other magic formulas to romance “the algorithms,” I’m left with the feeling that the authors of those posts live in a different universe. Their screenshots (which are hard on my eyeballs) do not resemble anything I see when I try to follow their instructions.
Reading about marketing makes me feel like a kid forced to wear a scratchy woollen sweater — you know, the kind that drives you crazy and makes you want to scream and stomp your feet. It’s itchy! I hate it!
Not good enough? Okay, let’s take a look at my reasons and figure out if there’s anything to them besides a contrarian attitude.
Reason #1I hate advertising. I’ve perfected techniques to ignore ads, both in real life and online. I don’t want to inflict ads on anyone but enemies. Besides, ads cost money. Why should I pay someone to say “Buy my book!” for me?
Reason #2 I don’t want to be responsible for anyone’s personal info, especially now. Look how Google and Facebook messed up with that. I’m not going there. And I don’t want to send emails that are disguised “Buy my book!” pleas to people who trusted me with their addresses.
Reason #3 What could I possibly say in a newsletter that I’m not saying right here in my blog? I’d rather spend my time writing stories, novels, and blog posts than trying to manufacture stuff for which someone would be happy to exchange their email address. And too many newsletters are offered via annoying popups. (A popup, by the way, pretty much guarantees that I’ll never sign up for a newsletter.)
Reason #4 Advertising is expensive, and not always effective. We authors (wannabees, aspiring, self-published, and indie) are a huge market for legitimate and bogus services alike. Even with a budget and plan for advertising, you need to sift through all the options, recognize the scams as such, and figure out how to leverage use the legitimate ones optimally. Unless you get it right, your ROI is likely to be poor. (See, I can throw jargon around too!) Don’t get sucked into believing that liberal applications of cash will do the trick.
Reason #5 Getting reviews to improve sales is a tricky business. For one thing, it’s too easy to offend the Mighty ‘Zon. You can’t buy reviews (not that I would), you can’t exchange books for reviews, you can’t do review swaps with other authors, reviews have to include disclaimers, etc. Even an honest mistake can result in reviews being pulled, reviewers losing their privileges, authors losing their Amazon accounts — forever. And then there’s the torturous process of finding reviewers. In my random visits to book bloggers’ Review Policy pages, I inevitably see variations on the “No longer accepting books for review” theme. Natural, organic reviews from real readers are the best, but they can be few and far between, and an author has no direct control over that process.
Reason #6 Marketing isn’t simple. That’s why trad publishers used to have staff for it. For this indie author, there are too many options, too much advice, too many services with cutesy names and acronyms. It’s all a blur, and the prospect of figuring out what might work is dizzying. I’d rather be writing, or reading. (Hell, I’d rather be cleaning the bathroom.) The answer, of course, is to select one or two of the least daunting strategies, take small steps, and refuse to be overwhelmed by the flood of advice. And keep an eye on your expectations.
There’s an idea floating around that authors who don’t embrace marketing aren’t as hard-working and “savvy” as they should be. They don’t treat their writing as a business, so they deserve to fail. I resist these labels. I’ve happily put my energy into writing, editing, book descriptions, formatting, cover design, and presenting information about my books on my blog and elsewhere. Patience is my middle name (well, not really, but you know what I mean). I’ve whittled my expectations into elegantly slender shapes. If that’s not enough, so be it.
And yes, having said all this, I know enough not to whine about my sales!
Thank you, Irascible Indie, for your views on marketing. Now, back to your dusty niche, leaving me with a nice target to wear on my blog. I’ll relay any comments to you, including those that try to change your mind (such as it is). Bring ’em on!
There are deals to be had at the Smashwords store from December 25th through January 1st. Thousands of ebooks are discounted or free, including mine. And the Smashwords store has a new, improved look that’s worth checking out if you haven’t been there lately.
All the books you see above are included in the sale. Browse and buy right here.