Publishing

The Crux Anthology Authors Donate Book Profits to Compassion International

Remember this anthology? Read this update. Oh, and wish Rachael a happy birthday. Happy x 2!

Rachael Ritchey

This post is overdue as it was promised for January! Sorry for the delay. Better late than never. And today’s my birthday, so even better!

The Crux Anthology has now been in print for about three months, and thanks to some generous book buyers the anthology was sold in ebook fifty times and in print another twenty due to presales in November through sales to the end of December 2018!

Between ebooks and print books sold during that time-frame, it equated to $83.00 (I rounded up to the nearest dollar) USD profit.

I’m a sucker (the best kind) for helping a worthy cause, which I think we can all agree that helping children in need is worthy, so I rounded the donation up to $100 for Compassion International’s Where Most Needed Fund.

This donation is completely due to the generosity of those who’ve bought the book and our fabulous authors!

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creepy portrait zombie book

Zombie Books

Some say ebooks are immortal. That’s one of the wonderful things about them. Self-pubbed authors don’t have to worry that their publisher will decide to take their books out of print, to be remaindered and (gulp) pulped. Books going “OP” is just a quaint remnant of the bad old trad-pub-or-nothing era. Now, ebooks and POD print books exist as files on servers, not paper volumes produced by a complicated process involving heavy machinery. Books now can remain in “print” and available to readers forever.

That’s great, but what about the books no one wants, no one reads, no one even looks at? There they sit, unvisited clumps of electronic blips, not dead but not alive either. Unlike print books, they can’t even be used as decor or carved up into paper sculptures. In some cases, even their authors have abandoned them, giving up on whatever hopes they had as self-published authors. Those books are immortal, but effectively dead.

Books need brains, the brains of readers to take in their words, to engage with their narratives, to visualize the stories they embody. To think about their meanings, and to talk about them with others.

It’s sad to think that a portion of the enormous output of self-published authors in the last decade may languish undiscovered and unwanted. Millions of new books are born every year. How many of them will end up as zombies? More to the point, must it be this way? Do some books just deserve obscurity? How can we as authors ensure that our book babies live on in the minds of readers, rather than shambling into virtual graveyards?

cemetery, gravestones

Images courtesy of Pixabay; “digital brain” image by A. Driscoll using Canva, with elements from Pixabay and Canva.

gargoyle grumpy

The Irascible Indie. Part 5, Confessions of a Non-Marketer

The Irascible Indie is back! She’s emerged from her dark and dusty corner (coughing and sneezing), insisting she must opine on that perpetual bugbear: MARKETING

I’ve just reread four blog posts from 2015, written by my grumpy alter ego, the Irascible Indie. They are mild rants about various aspects of being a self-published (aka “indie”) author. I was actually quite impressed with how well-written readable they are. Anyone who’s interested can find them here:

And now, here are the Irascible One’s views on marketing…

Not a day passes without at least one blog post popping into my reader about marketing — lists of tips and tricks, how-to articles, and stern warnings that failure to market means failure as an author. Marketing is the bitter pill you must swallow after the thrill of pressing the “publish” button.

Okay, I admit it. I have a skeptical attitude toward marketing. As soon as I see certain words — SEO, clickthroughs, keywords, analytics — I get that uh-oh feeling. After reading multiple posts about picking the right keywords and other magic formulas to romance “the algorithms,” I’m left with the feeling that the authors of those posts live in a different universe. Their screenshots (which are hard on my eyeballs) do not resemble anything I see when I try to follow their instructions.

Reading about marketing makes me feel like a kid forced to wear a scratchy woollen sweater — you know, the kind that drives you crazy and makes you want to scream and stomp your feet. It’s itchy! I hate it!

Not good enough? Okay, let’s take a look at my reasons and figure out if there’s anything to them besides a contrarian attitude.

Reason #1 I hate advertising. I’ve perfected techniques to ignore ads, both in real life and online. I don’t want to inflict ads on anyone but enemies. Besides, ads cost money. Why should I pay someone to say “Buy my book!” for me?

Reason #2 I don’t want to be responsible for anyone’s personal info, especially now. Look how Google and Facebook messed up with that. I’m not going there. And I don’t want to send emails that are disguised “Buy my book!” pleas to people who trusted me with their addresses.

Reason #3 What could I possibly say in a newsletter that I’m not saying right here in my blog? I’d rather spend my time writing stories, novels, and blog posts than trying to manufacture stuff for which someone would be happy to exchange their email address. And too many newsletters are offered via annoying popups. (A popup, by the way, pretty much guarantees that I’ll never sign up for a newsletter.)

Popups are about as desirable as junk mail.

Reason #4 Advertising is expensive, and not always effective. We authors (wannabees, aspiring, self-published, and indie) are a huge market for legitimate and bogus services alike. Even with a budget and plan for advertising, you need to sift through all the options, recognize the scams as such, and figure out how to leverage use the legitimate ones optimally. Unless you get it right, your ROI is likely to be poor. (See, I can throw jargon around too!) Don’t get sucked into believing that liberal applications of cash will do the trick.

Reason #5 Getting reviews to improve sales is a tricky business.  For one thing, it’s too easy to offend the Mighty ‘Zon. You can’t buy reviews (not that I would), you can’t exchange books for reviews, you can’t do review swaps with other authors, reviews have to include disclaimers, etc. Even an honest mistake can result in reviews being pulled, reviewers losing their privileges, authors losing their Amazon accounts — forever. And then there’s the torturous process of finding reviewers. In my random visits to book bloggers’ Review Policy pages, I inevitably see variations on the “No longer accepting books for review” theme. Natural, organic reviews from real readers are the best, but they can be few and far between, and an author has no direct control over that process.

Reason #6 Marketing isn’t simple. That’s why trad publishers used to have staff for it. For this indie author, there are too many options, too much advice, too many services with cutesy names and acronyms. It’s all a blur, and the prospect of figuring out what might work is dizzying. I’d rather be writing, or reading. (Hell, I’d rather be cleaning the bathroom.) The answer, of course, is to select one or two of the least daunting strategies, take small steps, and refuse to be overwhelmed by the flood of advice. And keep an eye on your expectations.

There’s an idea floating around that authors who don’t embrace marketing aren’t as hard-working and “savvy” as they should be. They don’t treat their writing as a business, so they deserve to fail. I resist these labels. I’ve happily put my energy into writing, editing, book descriptions, formatting, cover design, and presenting information about my books on my blog and elsewhere. Patience is my middle name (well, not really, but you know what I mean). I’ve whittled my expectations into elegantly slender shapes. If that’s not enough, so be it.

And yes, having said all this, I know enough not to whine about my sales!

Thank you, Irascible Indie, for your views on marketing. Now, back to your dusty niche, leaving me with a nice target to wear on my blog. I’ll relay any comments to you, including those that try to change your mind (such as it is). Bring ’em on!

Target-like image. I love those colours!

Gargoyle and “target” images courtesy of Pixabay

Smashwords Christmas Sale!

There are deals to be had at the Smashwords store from December 25th through January 1st. Thousands of ebooks are discounted or free, including mine. And the Smashwords store has a new, improved look that’s worth checking out if you haven’t been there lately.

All the books you see above are included in the sale. Browse and buy right here.

Chances and Changes

Now that She Who Comes Forth is fully launched, it’s your last chance to buy the ebook at the special pre-launch price. By next week, you’ll have to part with another dollar or so.

I’m also making price changes to two of the books in the Herbert West Series. So if you’ve been meaning to acquire The Friendship of Mortals, make haste.

On the other hand, if you’re curious about its sequel, Islands of the Gulf Volume 1, The Journey, make a note to check it out next week.

AMAZON:  US  UK  CA  AU

Apple

Barnes & Noble

Kobo

Scribd

Smashwords

 

AudreyD The Herbert West Series

2 free days for the KDP how-to books

The first of these 2 books is one I cited in my recent post on formatting your book for print publication. It’s really helpful, so here’s your chance to acquire it for free!

Meeka's Mind

I should probably stretch these promotions out but…meh, let’s have some fun. 🙂

Okay, from October 23 to 24 [2 days], the ebook version of How to Print Your Novel with Kindle Direct Publishing and How to Print Non-Fiction with Kindle Direct Publishing will be free on Amazon:

The difference between the two books is that the How to…Novel is pitched at absolute beginners while the How to Non-Fiction is for self-publishers who have to deal with lots of graphics. Oh and the How to Non-Fiction has a new Index of Links at the very back. You can find it by looking at the bottom of the Table of Contents.

If you’re just interested in the KDP side of the equation, both books cover the same information. This includes three appendices that contain information specifically for Aussie authors.

Both how-to books are in colour and fixed layout:

Although you can…

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She Who Comes Forth book spine

Printed Book DIY

Okay, authors are advised not to do this — design your own cover images, especially for the printed versions of your books. But I did it. Maybe it was the allure of the forbidden. Or maybe it was inevitable, because this whole writing and publishing adventure started with me telling myself, “Think of it as an exercise, not a commitment. Try it and see what happens.”

When I published my first ebooks, almost a decade ago, my home made cover images were indeed lame. After a couple of years I commissioned excellent professionally designed images, which still grace the four books of my Herbert West Series. They were not inexpensive. (“Good, fast, cheap — pick two!”)

A couple of years ago, I started using Canva, just to see whether it was as easy as some said. After some experimentation, I designed cover images for the four short spinoff stories from my main series, published in 2016. Since I intended to make them perma-free, it didn’t make any sense to pay for cover images, and I was happy with the results, although compared to the professional designs, their amateur origin is evident.

She Who Comes Forth print book front coverBy the time my latest novel, She Who Comes Forth, was ready to come forth, I had designed more than half a dozen images for it. Fooling around with Canva is fun, and was a great way to do something related to my (then) work in progress when I didn’t feel like actually writing. After I finalized my final design, part of me could hardly wait to start on the challenge of incorporating it into a cover for the print version of the novel. This was while I was still waffling about publishing in print at all, and a bit apprehensive at the prospect of formatting the Word doc for POD.

So here we are, a couple of months later, and the print version of SWCF exists. I have ten copies right here, nine of which are still in the box with the Amazon smile. And all in all, I’m pleased with it. (I still have all my hair, too.)

The print book may be purchased at your preferred Amazon outlet. This one, for example. The ebook version of She Who Comes Forth will be available on November 7th, and may be pre-ordered now at a special price.

For those who might be foolhardy bold enough to attempt a similar project, here are a few things I learned that others may find helpful. One thing I’ve noticed about documentation, instructions and “help” pages — sometimes they omit tiny but crucial details. I don’t pretend to be an expert, and many of you may know all that stuff already, or have no desire to get into this type of project, so this is for the rest of you. FYI on DYI.

Word Document Formatting:

Amazon KDP provides a pretty good basic formatting guide. And you can usually find good help pages on the internet for most Word issues. This one, for example, tells you how to set up different headers and footers on odd and even pages.

Here are a few of my own personal tips:

First, find a trad-pubbed (or for that matter, indie-pubbed) book you like the looks of and use it as a model for interior design, preliminary pages, presence/absence of headers and page numbers,  etc. Then all you have to do is figure out how to get those effects in your Word document.

Second, make sure your text is perfect (or as close as you can get) before you start formatting. Adding or deleting more than a character or two can mess things up once you’ve inserted Section Breaks, Headers, and Footers.

She Who Comes Forth book chapter heading with moon glyphThird, add your preliminary pages (half-title, title page, epigraph and or dedication pages) and any “extras,” such as the moon glyphs I added to every one of the chapter titles. (They actually represent the moon phases in Luxor, Egypt in 1962 as the story progresses.) Decide on the trim size for your book (6×9 inches, for example), specify the paper size and set the margins. KDP’s “Build Your Book” guide has instructions for these steps, and even little videos you can view as many times as you need to.

Now for the ultimate challenge — Section Breaks, Headers, and Footers. Use the magic of “Save As” before you start, so you have a pristine copy of your document up to that point. If things go wrong, you can scrap the mess and start again without having to go through the process of adding the preliminary pages, setting margins, etc.

Really, once you’ve set up the headers and footers for Chapter 1 (or Prologue, if you have one), it’s a matter of selecting the right type of Section Break between chapters and breaking the link with the Header in the previous section when you want to do something different, like omitting the odd page header from the first page of the new chapter. (See why this can involve hair-tearing and profuse cursing?)

Actually, it seemed to me that the latest version of Word makes the process easier than previous versions. Or maybe it was just because I’d struggled through all this stuff before. Whatever the reason, I found I could rely on a specific sequence of checks and choices as I paged through the document, like a little mental flow chart. It was encouraging to be able to reproduce the desired pattern reliably as I went along.

She Who Comes Forth book title page

The title page. I used Canva to create the picture in the middle (a separate little project). Then I inserted it into my Word doc.

Again, do NOT fiddle with anything that affects the space taken up by your text after you insert your Section Breaks, Headers, and Footers. That would be trim size, margins, font size, line spacing, adding or deleting more than a tiny amount of text. Get all that stuff finalized before you start on Section Breaks. If you really need to make any of those changes, return to your “before Section Breaks” document and make the changes there. Once you’re done, Save As, and start over. (Trust me, “Save As” is your friend.)

 

Finally, before you upload your document to KDP, save a copy in PDF form. That will show you exactly what your printed pages will look like. If there are problems (usually with headers and/or footers), you’ll spot them immediately and can return to your Word doc to fix them. Once everything looks good, you can actually upload your final, perfect PDF to KDP.

For a really thorough how-to guide on the entire print publishing process, I recommend How to Print Your Novel with Kindle Direct Publishing: a step-by-step guide for absolute beginners, by ACFlory. It takes you through the formatting process in detail, with screenshots. This ebook is available on Amazon.

Cover Design:

Anyone who’s comfortable with Canva (and designing images) can create a credible print book cover. You probably wouldn’t want to make this your first experience of Canva (unless you’re a really quick study). Experiment first, getting used to layering images, using transparency, adding text, and moving stuff around. Create some ebook cover images. If you don’t actually have an ebook that needs a cover image, make some for books you mean to write. (The exercise might inspire you.) Once you know you can construct attractive images with the degree of complexity you need, you’re ready to tackle a print book cover.

Before starting, you need an interior book file that’s complete, perfectly formatted, and ready to upload, so you know how many pages your book will have. That determines the width of the spine. Once you know that and have selected a trim size, download a print cover template from Amazon KDP. Go to Canva and start a new project, with customized dimensions exactly right for your cover.  I found these instructions by Katherine Roberts very helpful, especially the calculations to set the custom size for your Canva project.

One of the cool things about Canva is that you can upload your own images to use in your designs. This is also where you upload your print cover template from KDP. By incorporating it into your design (temporarily), you can make sure to adhere to KDP’s specs for bleed and barcode placement.

If you use free images from a site like Pixabay for your cover design, remember to download the highest resolution versions. Images that don’t meet Amazon KDP’s fabled 300 dpi standard may cause your cover to be rejected. (This didn’t happen to me, I’m happy to say).

Select a background, and then layer the cover template over it.  (My background is that textured ochre colour on the spine.) Then proceed as usual, adding whatever elements you need for your front and back covers. Set the transparency so you can see the cover template and its all-important red border lines. For my cover, the spine was the only place where the cover template was the topmost layer (well, just below the spine text). This was important, because after I was finished adding all the elements, including text, and was certain nothing important was on or outside the red lines, I easily deleted the template. Don’t forget to do that, and do NOT move any text or important image elements once the template is gone. You can change filters, transparency, or colours, but don’t change fonts at this point, because that might change the size of text areas. When you’re done, download the image as a printable PDF, and upload both it and your text PDF to Amazon KDP. And rejoice.

 

 

type

Update or Re-edit? Revisiting Word docs

An excellent piece of advice to authors publishing a new book is to add information about it to the back matter of all their existing books.

Easy, right?

Well, it depends…

The back matter is found — well, at the back. Meaning the end of the document. Unless you zoom directly there (Ctrl + End) with your eyes closed, add the description of the new book, save and exit the document, you’ll inevitably notice things. Things like typos, problems with quotation marks, not enough white space, and other details you just wouldn’t find acceptable if you were formatting that document today.

You do a couple of small fixes. Then some larger fixes. Next thing you know, you’re doing a seat-of-the-pants unplanned re-edit and/or reformatting.

I don’t recommend this approach, unless you enjoy chaos.

I’ve just revisited 16 — yes, that’s right, sixteen — Word documents to add info about my latest book to the back matter of my eight published books. The oldest doc was created in 2010, the newest in 2016, using two different computers and different versions of Word. There is a Smashwords document and an Amazon document for each book. The docs are nearly but not quite identical. (In my experience, a Word doc correctly formatted using the Smashwords Style Guide will have no problem being processed by Amazon).

In formatting my latest book (She Who Comes Forth — still on pre-order at a special price, by the way), I rediscovered the magic of creating my own Styles in Word, including a handy one called “No indent,” to be applied to paragraphs whose first line should not be indented — the first paragraph in a new chapter or section, for example. This adds a “professional” touch to the text, and Lord knows we self-published indies need to look professional.

As with so many other features of Word, you have to be careful with Styles. My advice — before you do anything, uncheck the “Automatically update” box in the Modify Style window. It’s disconcerting when you discover that a little tweak in one spot has unintended effects all over the document.

So far, only one of my 16 documents has had problems on upload. It got through the two automated checks on Smashwords’ infamous “Meatgrinder,” but the subsequent detailed review revealed blocks of 14-point text among the intended 12-point. Not pretty.

Fortunately, it didn’t take me long to figure out that my newly-created “No indent” style was at fault. Its definition said Times New Roman 12-point, but I suspect that when I created that style, my cursor was sitting on the one and only instance of 14-point text in the entire document. Every paragraph to which I applied this style ended up as 14-point once it was turned into an Epub. This didn’t show up until I downloaded the Epub and viewed it in Adobe Digital Editions, as the good people at Smashwords advised me to do asap. Because this document had been around since 2010 and jumped the hoops several times over the years, I assumed it was clean. But of course the new style was an add-on.

So here’s my advice, for those who are looking at revisiting the base documents for their ebooks…

  1. Decide in advance whether you are going to do more than add the new info to the back matter. If there’s been something about the book that’s been bugging you since you published it (known typos, misaligned text, presence or absence of bolding or italics), this is an opportunity to apply fixes. If reviews have mentioned errors, it’s definitely worth doing. But if you consider the book to be okay, don’t start looking for trouble unless you have the time and energy for a systematic re-edit or re-format. This is especially true if you’ve paid someone to do that stuff for you. If it’s okay, don’t mess with it.
  2. The longer a document has been in existence, the greater the chance of problems developing if you tweak something. If it was originally created using a 1990s version of Word — or maybe even WordPerfect! — playing around with it may have unintended consequences. If you must tweak, be mentally prepared to deal with unpleasant surprises.
  3. If you’re uploading to Amazon, don’t skip the online previewer. It’s right below the spot where you upload your file, and you can use it as soon as the file has been ingested. It shows you what your doc will look like after being converted to an ebook. Go through the whole book, even if it’s 10,000 “locations.” If you find problems, you can deal with them immediately and upload the corrected document.
  4. Smashwords doesn’t have a previewer. If your document passes the Autovetter and Epub checks, you get an email telling you that and suggesting you download your newly created Epub file and look at it using Adobe Digital Editions. (This is the step I omitted with my oldest document). Some problems invisible in the Word document show up beautifully when viewed this way, so it’s definitely worth doing. As with the Amazon previewer, page through the entire book. You may find and fix problems before the Smashwords folks send you an email telling you there are problems with your baby.
  5. Once you’re happy with your updated Word docs, save them extravagantly! Save to your flash drive, your external hard drive AND to a cloud storage service like Dropbox. Sure, your books are published and available everywhere, but you need those base files if you want to make any more changes to them.

Well, I think I’m just about finished with ebook formatting for now. My next challenge — should I decide to take it on — is formatting She Who Comes Forth for print publication.  This time I will use KDP, since CreateSpace is no more, but first I have to wrestle a Word document into a proto-book, that will eventually be turned into an actual physical thing. I’ve done it four times already, but not for a couple of years — long enough to forget important details. I anticipate weeks of frustration, distraction, and going around muttering things like “recto,” “verso,” “odd page,” “even page,” “section break,” “keep with next,” various four-letter words, and AAAAARGH!

Woman at computer, surprised.

Where the !@#$ did THAT come from?

 

Images courtesy of Pixabay

 

 

hot air balloons over Luxor Egypt

She Comes Forth!

Cover image for She Who Comes Forth created with Canva

The ebook version of my soon-to-be released novel She Who Comes Forth, is available at a special pre-order price of $2.99 from now until the release date, November 7th, 2018.

AMAZON:  US  UK  CA  AU

B&N  KOBO  APPLE

SMASHWORDS

This is the work in progress I’ve been blogging about for the past year or two. Finally, it exists as something more than a pile of paper and a bunch of Word docs.

The novel is a standalone sequel to the Herbert West Series. Readers who enjoy a combination of realistic adventure and supernatural elements in an exotic setting — Luxor, Egypt and the Theban Necropolis — may wish to have a look.

October 1962. The developing nuclear missile crisis in Cuba is of no concern to Francesca “France” Leighton. Recently turned 21, France travels from her home in Providence to a job at an archaeological dig in Luxor, Egypt. She takes with her two legacies—an emerald ring from the grandfather she never knew, and an antique cello from his friend, a man she loved like a grandfather.

The dig disappoints. France is relegated to sorting chunks of stone, the dig’s director makes unwanted advances; rivalries and mistrust are everywhere. And it’s too darn hot! Tasked with playing her cello at a gathering of archaeologists, France meets the enigmatic and fascinating nuclear physicist Adam Dexter. She’s smitten, especially when he promises to show her the secrets of Egypt, including a hitherto undiscovered tomb.

After a risky balloon cruise ends in a crash landing, France is forced to leave the dig. Despite warnings against solo explorations on the west bank, she finds herself with Adam Dexter in an eerie house near the Theban Necropolis. Adam’s promises are alluring, but he is both more and less than he seems and his motivations are disturbing. Fleeing his house, France makes a horrifying discovery.

Through an image of Osiris, France discovers the true reason for her presence in the Theban Necropolis. As the world teeters on the brink of nuclear war, she must call upon resources both within and beyond herself to meet the perils that await her in the world of the dead beneath the Western Peak.

 

Featured image courtesy of Pixabay.

Our Golden Age?

The early decades of the twenty-first century saw a great flowering of the literary arts, due in large part to the advent of self-publishing on the Internet. The writers called themselves Indie Authors. Many of them were members of the so-called Baby Boom generation, born between the end of the Second World War and the nineteen-sixties. With a high degree of literacy and egos inflated by the conviction that they were the first humans to experience anything worthwhile, many of them used their retirement years to write. Literary agents and publishers were overwhelmed by a flood of submissions from these eager wannabees. Mail rooms overflowed with manuscript boxes, fat brown envelopes and SASEs. Rejections issued forth, provoking incredulous disappointment. Technology came to the rescue, providing online publishing platforms that allowed the indies to elbow the weary gatekeepers aside and publish. Millions of ebooks and POD print books issued forth. Savvy entrepreneurs stepped up to provide services to the indies. Blogs multiplied and online literary salons proliferated.

Every now and then, I wonder what future scholars of literature might say about us indie author/publishers. The mainstream of traditional publishing gets lots of attention, but over the past decade, vast numbers of writers have been quietly publishing, blogging, debating, opining, reviewing, interviewing, and ultimately creating a Thing.

Will anyone, in the future, study, write about, and analyze our Thing? What will they call us? The Early 21st Century Indies? The Tsunami of Crap? Boomers Unbound?

Really, though, think about it: we create, we connect, we write and publish. We’re serious and sincere. Aside from the fact that most of this activity is carried on via the internet, there isn’t much difference between the current phenom and the literary movements of history. Salons, pamphlets, feuilletons, little magazines, and literary societies all have their online equivalents. This blog on which I’m holding forth right now continues the tradition of writers and thinkers using whatever means are at hand to share their thoughts.

Who knows what posterity will make of us? We may represent only the very beginning of a larger phenomenon. Or we may be a brief spark that vanishes into the current of history. Will our works be curated and preserved, or will their survival depend on pure accident amid some global catastrophe? To us, right now, it really doesn’t matter. The true value of the indie author movement to us indie authors is the connections we’ve made with one another by creating and sharing our works and ideas.

mind movie image

Let’s keep on creating our Thing, whatever it is!

hammer and anvil

 

Book & Brains image created with Canva

Hammer and anvil image courtesy of Pixabay

The Indie Author Manifesto by Mark Coker at Smashwords