Self-published authors often see advice about pricing their books — not too cheap, not too expensive, as though there’s a Goldilocks price for an ebook. I’ve seen 2.99 to 4.99 recommended as ebook pricing “sweet spots.”
Authors sometimes wonder how potential buyers can be so reluctant to part with the few bucks they charge for their ebooks. It’s only $2.99! You can’t buy a cup of coffee for that. What’s the problem?
I suspect the amount of currency isn’t the real problem. The problem is that paying for a book commits one to reading it. Reading takes time. And time is priceless.
The real price of a book is the reader’s time.
We all know the process a potential book buyer goes through — Hmm, nice cover. Cool title. What’s it about? Sounds kinda interesting, but… Do I really want to read this? I already have 20 books waiting… Only 2.99. Well, maybe…someday.
“Someday,” meaning never. Another sale gets away.
Free books, on the other hand, are snapped up eagerly. Because they don’t involve a financial transaction, maybe they don’t register as time commitments? Some say free books are rarely read. But what about when the “price” is your email address? Are totally free books read more or less than those exchanged for contact info? Has anyone compared the two?
Recently, I read that a potential customer needs to be alerted to a product many times before they feel a need for it, as though an inherent resistance needs to be worn down. I don’t know about that — if a book’s cover, title, and description don’t appeal to me, repeated sights of it are irritating rather than inviting.
Maybe when a potential buyer is teetering on the brink, the sight of one more promo of the book creates the “Oh all right, I’ll buy it!” moment.
Advertising is a huge business, involving clever people with backgrounds in psychology and brain science. Some indie authors may decide to pay attention to these fields, but it’s unlikely that many have the resources to make practical use of such research.
So what’s an author to do?
If the reader’s time is the real price, one answer may be to write books that go down easy — quick reads with lots of action and stripped-down prose. Fifty thousand words priced at 0.99 may be more appealing than 100K words at any price. Especially if a glance at the first few pages shows multi-syllabic words woven into long, elaborate sentences.
I should have written this post before I wrote my books.
Nevertheless, all those long books are available for FREE. Only until 11:59 p.m.Pacific Standard Timeon January 1st, 2020. And only at the Smashwords store. Click HERE.
I’m grateful for all the responses to my post asking which of two cover images for my novel, She Who Comes Forth, was preferred by readers. Thank you to all who commented, expressed a preference, and explained why they liked one of the images (or both!)
Yes, two people noted things they liked about both images and said they couldn’t decide between them. Fourteen expressed a preference for image #2, the close-up of a woman’s face with hieroglyphs and the title in a sans-serif font. (The font is called “Glacial Indifference,” by the way.) People who preferred this image said it was mysterious, intriguing, sophisticated, and professional.
But seventeen people preferred image #1, which is the original cover image for this novel. Some comments said it represented Egypt better than #2. Other details mentioned were the warm colours, the figure that appears to be “coming forth,” and the mysterious quality of the silhouette.
So, #1 it will be. After considering one comment, I made some subtle changes to make the figure less blob-like ambiguous. One was to remove the face. Did anyone notice the face? It was barely visible, intended to be a sort of hidden surprise. I decided that wasn’t a good idea and removed it. I also increased the opacity of the silhouette to 100%.
All this reminded me of how I allowed myself to be distracted from writing She Who Comes Forth while it was a work in progress. I would fire up Canva and create yet another image. I must have made more than a dozen in all.
At first, I was determined to include a cello. After all, the main character’s cello is a character in her own right. She has a name and plays (ha, ha!) a significant part in the plot. I looked at hundreds of pictures of women with cellos. Somehow, I couldn’t make any of them work, except for two gorgeous photos. Using them, I made two beautiful cover images, but I had no luck contacting the copyright owners. Those creations remain in my private files, never to be published.
But here is one version that shows a cello player. Note the emerald ring! I put it together from three different shapes, and I’m quite pleased with it. Overall, though, this image implies the book is mainly about music, and it isn’t.
At some point, I must have gotten a bit desperate, because I also created this little whimsy…
Yeah, I know. This one was never in the running, but it’s sort of cute.
Then I decided to go for a stripped-down look focussing on the title. Quite a few recently published bestsellers feature titles against backgrounds that play second cello fiddle to the fonts.
In the end, I settled on the combination of female silhouette and a couple of the great pillars of the Karnak Temple in Luxor (which also appears in the story). And that image (with a few adjustments) will continue to be the one to represent this book.
Some people commented on the fonts. The sans-serif font in #2 was thought too modern or to suggest science fiction. Someone else said the mixture of upper and lower case, italics and colours in #1 is visually confusing. An earlier version of this image (which you can sort of see in the photo of the paperback at the head of the post) sported no fewer than threedifferent fonts for the title. This mashup was pretty much lambasted on the Book Designer’s Monthly Ebook Cover Design Awards site, so I changed to a single font, but in a number of cases and colours. I think the background images are sufficiently strong and simple to withstand the variety.
Thanks again for all the nice and helpful things you said about my designs!
All images by Audrey Driscoll, created with Canva. Some include elements from Pixabay.
Here is a recent review of She Who Comes Forth by Lorinda J. Taylor (from Amazon and Goodreads).
A uniquely compelling story, employing the mythology of ancient Egypt December 11, 2019 This book grabs you at the beginning and keeps you reading, because it’s not a book with any clues – I found it impossible to guess what might happen in the end. Just like France Leighton and her talking cello, this book is something special. I particularly liked the conjunction of the Egyptian mystique and the minutiae of everyday modern life. France may accomplish wonders, but that doesn’t keep her from feeling pain, getting sick, and having doubts and second thoughts. She’s both human and hero. If you’re fascinated with ancient Egypt and its grotesque and alien mythology, you’ll love this piece. I’ve never gotten hooked on Egyptian mythology, probably because I’m basically a rationalist with a scientific bent. Greek mythology has always appealed more to me, because its flawed gods are extrapolated from humanity, based on what we experience every day. That may be why western civilization developed from Greek culture, and the Egyptians faded into the fabric of history and became only a subject for esoteric study. I can understand how people can believe Egypt was influenced by extraterrestrials, because they had such strange concepts of the nature of the spiritual world and what was needed to ensure eternal life. This book has feminist undercurrents – it’s the goddesses who have the real power – and there is also a subtext involving a condemnation of our scientific/technological civilization. Science becomes a tool of the gods to destroy more than it will ever create. I must say a few words about what a fine writer this author is, especially in her descriptive talents. She really makes you feel and smell Egypt in the 1960s, even though she states in an afterword that she has never been there. I’ll close with a few examples: “The sweet smell of cedar wood mingled with whiffs of turpentine, lamp oil, and ancient stone.” “The shape of his lips as they formed words fascinated me, like watching a time-lapse film of a flower opening, or a butterfly emerging from its chrysalis.” And, finally, something to make you chuckle: “Below us lay a field of temple ruins; the Colossi of Memnon looked small and ridiculous, like constipated stone trolls on matching stone toilets.” I heartily recommend this book as a uniquely compelling story. I would also suggest reading the author’s Herbert West series first, since She Who Comes Forth refers often to prior events and characters.
You can find out more about She Who Comes Forth, including purchase links, by clicking on the image in the sidebar or right here.
The characters in my novels and stories frequently roam around in the dark, often on some sort of nefarious business. Writing those scenes can be tough. If I want a character to see something important, I have to furnish a plausible light source. In fiction set in the present day, there are reliable flashlights and the mobile phone’s flashlight feature. Imminent battery death can supply a bit of tension to the scene.
But what about earlier eras? Much of my writing is set in the past, specifically the early to mid 20th century. I’ve spent a good deal of time checking whether a specific light source existed at a particular time. When did electric torches (otherwise known as flashlights) come into common use? Eighteen ninety-six. What about car headlights? The earliest ones were carbide lamps. Integrated all-electric lights weren’t common until the 1920s.
Sources of Light
Other light sources include torches (the kind with actual flames), camp fires, glowing lava, candles, oil lamps, gaslights, street lights, moonlight, starlight, lightning flashes, and the ability to see in the dark. (The last is not to be bestowed on a character unless they’re really special, because for humans, it’s a superpower.) Whichever mode of illumination I select, it has to fit the situation. No flashlights (or electric torches) before the late 19th century. Lightning bolts aren’t predictable and usually involve other phenomena as well. If someone is close enough to molten lava for it to show details, they may be dead. Moonlight doesn’t show colours or details all that well, so forget about characters seeing eye colours or reading maps by moonlight. Starlight sounds magical, but is even dimmer.
Matches as we know them didn’t exist until the 19th century and personal cigarette lighters until the 1930s. (The match has an exceedingly interesting history, complete with bad smells, explosions, and phosphorus poisoning, both accidental and intentional.) For even earlier settings, it would be advisable to learn about fire starting methods such as flint and steel, and containers such as fire pots for maintaining and transporting the precious results.
Other Considerationsand the “Ambient Glow”
Candles and torches (the flaming kind) are fire hazards, a fact that can be useful or annoying, depending on your plot. Light can reveal one’s presence as well as help one see. It can conceal as well as reveal if it’s bright enough to blind. The writer must exercise as much caution with light in the darkness as his or her characters. Unless, of course, the action involves the supernatural. In paranormal situations, the ever-popular ambient glow (sourceless, magical light) may be invoked judiciously, as I did in key scenes of my novel She Who Comes Forth.
In other scenes, the main character of that novel must endure absolute darkness — the kind where you can’t see anything, even your own hand in front of your face. That degree of darkness is hard to come by, but it’s worth experiencing if you’re planning to write about it. In fact, before writing a scene that takes place in any kind of darkness, the best research might be to replicate the conditions and literally see what you can see (or not).
Your TBR pile isn’t complete without this “paranormal page-turner” set in Luxor, Egypt. And the ebook is free, at the Smashwords store only, for the next 24 hours only, as the Smashwords End of Year Sale winds up.
Follow this link to get the book for free. The opportunity is yours until midnight Pacific Standard Time on January 1st, 2019.
On Saturday, November 24th, I spent a few hours surrounded by objects from ancient Egypt. After a couple of years immersed in researching and writing a novel featuring such items, I was delighted when the Royal BC Museum hosted a travelling exhibit called Egypt: The Time of Pharaohs. (It continues until December 31st, for anyone who might be in or near Victoria, B.C.)
And I was intrigued to hear that on this particular day, an anthropology class at a local college was to stage a mock ancient Egyptian funeral right in the exhibit space. The project was part of a course called Anthropology of Death. The students did a lot of work to create the atmosphere and physical objects. They had even mummified a chicken, which was on display just outside the exhibit space.
A human dummy mummy (not a real one!) was carried along the twisting path through the various dimly-lit rooms, into a life-size replica of the tomb of Sennedjem, an artisan of Thebes. It was placed into a coffin (a borrowed theatrical prop), and the correct ceremonies were performed, including the all-important “Opening of the Mouth.”
Photos taken with a phone in dim spaces with lots of reflecting glass (exhibit cases) and small spot lights, among crowds of people jostling around, aren’t the best. (That’s my excuse, anyway.) I focussed (yes, indeed!) on items of special interest to me, either because they appear in my recently published book, or, in the case of the cat statue and mummy, just because.
This photo of the Bennu Bird was one of the best, along with the one of the Osiris image at the top of the post.
This stone sculpture of the head of an unknown queen was in a dark corner, and my photo (somewhat enhanced) makes her look quite creepy.
False doors (or “spirit doors”) appear in my novel, so of course I took a photo of this one. It dates back to the Old Kingdom, which makes it about five thousand years old.
Shabtis (or ushabtis, or shawabtis) are small human figure sculptures that were placed in tombs so they could work for the deceased person in the afterlife. They were pretty much mass-produced, but sizes and materials varied somewhat. This one struck me as looking quite sinister, so I touched up the image to emphasize that.
Most people know the Egyptians had a reverence for cats. At least I think it was reverence, since there was a cat goddess, Bastet. Many cat mummies have been found, and this exhibit included one. My photo makes it even weirder than it looked in real life reality. The covering is quite intricately patterned, and the fake eyes and ears are touching.
As always, one exits through the gift shop. I couldn’t resist buying a pair of fake shabtis. (You have to read my book to find out why.)
I’ve always been a sucker for blue glass, so this little jug was an obvious choice. I like that it was made in Egypt (as were the shabtis) from recycled glass.