This evening, while I was at a Jazz Vespers service (a real treasure, only a few minutes’ walk from my home) a light bulb came on, about the new phenomenon of self-publishing.
This has probably been said by many, but it felt like a new insight to me, so I decided to write it down.
At one time, when “publishing” meant rendering prose into print, gatekeepers were necessary because it was an expensive process, involving printing machines, warehouses, trucks and heavy boxes of books, in addition to the talents of editors, book designers and publicists. Time and treasure. Traditional publishers had to be selective. Hence the submissions process and all those rejection letters.
Things are different now. Novels and stories may be presented to potential readers in electronic form. No more paper, ink or machines. No more warehouses full of books. Why should anyone be surprised that the gates have been thrown open? Not only have the mechanics of publishing changed, but the fundamental criteria as to what is publishable are completely different.
No longer must every book justify its existence by making a profit for the publisher, or at least breaking even. Self-publishers are free to apply their own criteria of success. Maybe it’s a couple of hundred sales a year, or a few thousand free downloads. Some writers choose to make their self-publishing effort a business; to others, it’s primarily a means of creative expression.
Profit motives aside, all of us authors must remember that our readers’ time is the real treasure. If we want to catch and keep their attention (and thus the few dollars we charge for our ebooks), we absolutely must present polished work, competently packaged. But our books are offerings, not submissions. That’s a radical departure from the world of Trad.
The closing tune of tonight’s Jazz Vespers was “This Little Light.”
Fellow writers, let it shine.